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Learn how to keep your valuable customers and find new ones using the power of very low-cost online video, even if you hate computers and can’t work a camera to save your life. This short, easy-to-read book will show you how traditional marketing methods are failing, but the fundamental principle of creating a trusting relationship with your customer remains. Online video is an inexpensive and powerful way for small businesses to connect with customers and prospects, and it can be surprisingly e
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Companies all over the world are utilizing supply chain management to develop a competitive edge. Rich in case studies, Charles Poirier’s book takes readers through a four-stage process to building an effective supply chain.
Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable. Many enterprises (large and small) rush into the e-business model without adequate consi
The book explores the virtual world of e-business as its processes merge with the day-to-day realities of commerce: procurement, inventory management, supply chain management, order fulfillment and delivery of products to global cus
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Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in co
