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How can a site that focuses on video or images improve its rankings?

Written by admin on Jun 19th, 2010 | Filed under: SEO Tutorials
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A from San Francisco asks: “If search engines rely primarily on textual analysis, how can a site that focuses on audio, video, or other non-textual content improve its rankings?”

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9 Comments Enjoyed this post? Subscribe via RSS. Thanks for visiting!

  • GravityBeats

    Thank you, I wanted to know this.

  • drwxrxrx755

    Hmm, EXIF data? Good to know.

  • BigJoeMoFo

    You are starting to look a little woolly there Matt

  • Faison13

    Yeah, meta data and captions; or even descriptions in plain text near, beside, or under the video helps (not just for SEO but ease of use for the user visiting the site.

  • starwarscomic

    I have the same situation with my site. Fortunately, I love what I do so adding commentary to each pic or video is fun for me and helps satisfy the search engines.

  • SEOHow

    Matt: There are software to automatically recognize audio and making it into a transcript. Unfortunately most of them make a lot of mistakes.

    Say you have videos and use software like that to create a transcript, would a lot of misspelled words damage ranking, or would it improve it?

  • TerminatorFiles

    Unfortunately I was expecting to hear that the alt and title tag of an image could be used to enhance both the user experience as well as the searchengine of the page. Or am I off?!

  • bennyboy136

    yea u are correct.

  • ginalick

    Hello Guys,

    Am a novice in all of this but I was just wondering if anyone knows how to add subtitles just like the one on this video. Also I heard him say Google has provided some tools for this. Can you help please? Be very clear with links and so on as am a novice.