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The future of marketing research is being threatened by increased shortcomings in data quality. Falling survey participation rates are producing less representative samples, and professional survey respondents are picking up the slack where others have bowed out, only to further jeopardize the credibility of the data. But while these traditional methods are coming under fire, new and incredibly rich sources of information are availing themselves to marketing researchers at explosive rates. The future of marketing research is still bright, but significant change in terms of how we think about what we do is imminent. Video Rating: 5 / 5
The venture capital panel discussion at the conference “China 2.0: Transforming Media and Commerce”, hosted by the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE) at the Stanford Graduate School of Business, on Sept. 30, 2011. The panelists include: Tim Chang (MBA ’01), Managing Director of Mayfield Fund; David Chao (MBA ’93), Co-founder and Managing Partner of DCM; Paul Kwan (BAS ’96), Managing Director of Morgan Stanley; and Richard Lim (MBA ’88), Managing Director and Co-founder of GSR Ventures. The moderator is Professor William P. Barnett, Stanford Graduate School of Business. Related Links: sprie.gsb.stanford.edu China’s Alibaba Wants to Acquire Yahoo, Says Jack Ma www.gsb.stanford.edu Video Rating: 5 / 5
mattschollmeyer.com Matt’s review overview of Article Marketing Robot. Going through some of the basic details and showing you how it basically works. If you want more information about it check out my post about it mattschollmeyer.com Video Rating: 4 / 5
