Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

Written by admin on Aug 8th, 2011 | Filed under: Social Media Marketing

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media