The Global E-Commerce Goldrush: How Retailers Can Find Online Riches Overseas
Written by admin on Dec 14th, 2011 | Filed under: E-commerce Operations
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E-commerce is going global. For most brick-and-mortar retailers, however, expanding e-commerce into a foreign country is unknown territory. Based on research conducted by the Cisco® Internet Business Solutions Group (IBSG) Retail Practice, this video describes how retailers can implement best practices in buying, merchandising, marketing, website development, fulfillment, cross-border trade, payments, call centers, and IT to create an effective global e-commerce expansion plan. By doing so, a billion mass merchant expanding into 11 countries could add billion in incremental revenue over five years and increase its total growth rate from 17 percent to 31 percent. More info: www.cisco.com
Video Rating: 5 / 5
