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• Rod Brant
  115 of 121 people found the following review helpful:

  
  Two Brothers Expose Secrets That Could Cost Google Millions!, January 24, 2007

  By 

  Rod Brant (Sylvania, Ohio) –

  This review is from: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

  Right, like Google would care about a measly few million!

  There are three things that you should know about this book before you buy it.

  1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you’ll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you’ll be challenged on how you think about, plan for and execute your business.

  2. Perry and Bryan are not huge fans of “Dilbert-Cube” environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies – now!

  3. This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don’t expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.

  There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it’s Perry writing, using “I” and then sometimes is Bryan writing, referring to himself as “I”. It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.

  So, if you’d like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.

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• Gordon Smith “Gordon”
  125 of 136 people found the following review helpful:

  
  Good information, but too many endorsements, November 7, 2007

  By 

  Gordon Smith “Gordon” (USA) –

  This review is from: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

  Before this book, I was a complete AdWords newb. But bear in mind I was not a newb to internet marketing. I was pleased to find that for the most part, the book was full of very good information. It is good enough to get any novice up and running quickly. However, I did have a few complaints:

  1. As another reviewer mentioned, there seems to be a problem distinguishing which author is writing at which time. Not that it matters all that much. But it did become confusing more than once.

  2. I found the discussion on quality score to be somewhat limited. Maintaining a favorable quality score is something that many adwords advertisers have a problem with. Consider a more thorough discussion of this in the next edition.

  3. Finally, this leads me to something that ticked me off more and more as I read the book. I was very disappointed to find that the authors heavily (and I mean heavily) promote products and services within the book that lacked sincerity. For example, the authors promoted their own services (and opt-in lists), friends services, and even services from companies paying them some sort of commission for mentioning them in the book. For the latter, it was not made extremely obvious, but anybody that is in internet marketing could spot this. For example, WordTracker’s url is http://www.wordtracker.com, not http://www.wordtracker.info as mentioned in the book. I’m sure the .info was merely set up as a means to count referrals to the WordTracker service. To the authors, I would remind them that writing a book is different than your every day internet marketing efforts. Of course it is a great opportunity to expose the audience to your own brands and services, but lets keep in mind that people are actually paying to hold this book in their hands. I really found it deceitful that the authors have treated this book like an opt-in list where they attempted to sell sell sell. On a side note, the thing I have learned over the years about internet marketing is there are very few tools you have to actually pay for. And that reminds me, don’t even bother with the “supplement” to the book (perrymarshall.com/supplement). It doesn’t offer any quick information or tips. Only more chances to Opt-In, and more chances to buy stuff. I look at it as a wasted opportunity to provide some real value to the reader. In the next edition of the book, I would love for the authors to focus on more of the great free tools that are out there, and forget about getting those kickbacks from WordTracker and other companies. If you genuinely love WordTracker, send them to WordTracker.com. Forget about this WordTracker.info nonsense. That’s just stupid. Provide great value to your readers, and they will love you for it. Trust me.

  Summary: If you decide to read this book, read it for the content and marketing principles that are discussed. Take the website and tools endorsements with a grain of salt.

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• Jeremiah J. Baker “AdWords Specialist”
  33 of 39 people found the following review helpful:

  
  Don’t Read This Book!, January 22, 2007

  By 

  Jeremiah J. Baker “AdWords Specialist” (Atlanta, GA) –
  
    

  This review is from: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

  This is what I would tell my competitors if I had the chance…

  If you are looking for a step-by-step guide to getting up and running with Google AdWords in record time this is the book.

  If you follow the steps that Bryan and Perry teach in this book you’ll run circles around your competitors. This book will take you by the hand and show you all the tips and strategies that Bryan and Perry have discovered over the past 5 years or so. I can’t believe they packed so much into this book.

  What I really like about the book is that it is written in a natural voice that makes it easy to understand. There is no confusing geek speak. If you are a beginner or a pro this book is easy to read and grasp.

  I manage Google AdWords for my clients on a daily basis and I’ve been using AdWords since the day of its conception. I’ve generated hundreds of thousands of dollars for my clients using Google AdWords and I still find this 25 dollar book valuable enough to have on my desk with dog-eared pages, pencil marks and post-it notes on the pages.

  I strongly recommend that you buy this book today and keep it on your desk for daily reference.

  I hope you find it as useful as I do!

  Jeremiah Baker
  [...]

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• Andreas Ramos
  154 of 172 people found the following review helpful:

  
  Nice, but… it’s obsolete, October 4, 2005

  By 

  Andreas Ramos (Palo Alto, California) –
  
    

  This review is from: Winning Results with Google AdWords (Paperback)

  Okay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That’s gone. Didn’t those “reviewers” notice this? If you want to work with Adwords and you’re looking for a book on Adwords, you’ll need to make sure the book covers the current state of Adwords.

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• J. Richards “www.SelfHelpHypnosisJunkie.com”
  25 of 26 people found the following review helpful:

  
  A Boring Slightly Outdated University Book…, January 17, 2006

  By 

  J. Richards “www.SelfHelpHypnosisJunkie.com” (Toronto) –
  
    

  This review is from: Winning Results with Google AdWords (Paperback)

  For being “boring” I give this book one out of five, for “getting results” three out of five, and minus one overall for being “out-dated”. Therefore, two stars.

  *** Start with “Boring”. ***

  This books reads like a terrible University book, I hated some most it because:
  - How lengthy and irrelevant the paragraphs are
  - 300 pages!!! Come on, this book could have been 100 to 150 pages tops.
  - Subjective POV
  - Not proving and establishing creditability with actually case studies and stats. Instead stating `I had this client, and we did this…’
  - Quoting Seth Godin about 17 times! (Maybe I should have bought Seth’s book instead?!)

  *** Being “Out-dated”. ***

  Unlike most University books this book needs a “New Edition” – already. Go figure, the book is only a year old; then again Google Adwords is only going to be three years old in February 2006. Sadly, there weren’t even chapter summaries and a glossary of terms.

  ***”Getting results”. ***

  If you’re an advanced Google advertiser you are wasting your time reading this book, if you’re a Google advertiser beginner or a immediate (as was I) read this book it could save you $1000s – it would have for me. I’ll save you the time and give you what I think are the best parts:

  - Use the “keyword tool” from Overture (yahoo’s adword program) to establish choice keywords
  - CTR (click through ratio) is very important because the higher your CTR the less you pay for your ad position, and the lower your CTR the more you have to pay for ad positioning
  - Your Ad Position = CTR x Max Bid. Therefore, if I bid $1 and you bid $1, but my CTR is 3.2% and yours is 3.1% my ad will appear above yours.
  - Don’t bid to be #1 because you’ll waste your money. Instead bid to be positioned between position two to five (this tip alone could have saved me $1000s in the beginning)
  - Favorite ad position is two and three because you’re either right above the “real” searches or first one on the top right
  - Conversion rates are king. Try changing your landing page, and optimizing your landing page with a clear “call to action” and navigation.
  - Use the “keywords” in ad copy to increase CTRs
  - Buy a book on “Copy Writing”, you will not good “copy writing” insights in this book. My favorite is “How to Write Good Advertisement” don’t get fooled by how old it is
  - Use “negative keywords”, which are words with a “-” in front of them. Example, if you have the word “-free”, and someone searches for “free team building” your ads for the keyword “team building” won’t show up; saving you a click and saving money irrelevant searches lowering your CTR. A win/win

  Andrew Goodman is a fellow Canadian doing his best. I know his next book or “Updated Edition” will be as you say Seth Godin says “Remarkable”. And next time Andrew, please shorten the book by 100 to 150 pages.

  PS. Great book marketing of your book, that’s why I bought it.

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• Jiri Novotny
  14 of 15 people found the following review helpful:

  
  Excellent AdWords book, July 6, 2006

  By 

  Jiri Novotny (Brno, Czech Republic) –
  
    

  This review is from: Winning Results with Google AdWords (Paperback)

  This is probably the best AdWords book that I’ve laid my hand on. It’s is certainly much better than the similar book called “Google Advertising Guerrilla Tactics: Google Advertising A-z Plus 150 Killer Adwords Tips & Tricks”. If you are deciding between these books, grab Winning Results With Google Adwords. Although that the ‘Guerilla Tactics’ book is newer, this book is much more useful.

  All books about AdWords are somehow outdated, but it’s not really important. All the fundamental things are included in this comprehensive book.

  It has helped me to improve my AdWords campaign which is now more profitable, ‘Guerilla Tactis’ book failed to do that.

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